Flint Radiator Emblem

This radiator emblem belonged to a Flint automobile that was manufactured by the Flint Motor Car Company, a Division of Durant Motors from 1924 until 1927. Durant Motors was William Durant’s attempt at another automobile empire after his second outing from General Motors. Named after the Michigan town where Durant had his largest factory, Flint vehicles sold from between $1,000-$2,500 depending on the body model. The emblem has a blue enamel background with the text “FLINT” in white, flanked on the left and right by stylized flint stones.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

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