Environmental Button

This button depicts the polar bear, one of the most beloved species on the planet. It, along with the whale, gorilla, and elephant, is sometimes referred to as “charismatic megafauna” because of its popularity with humans.

Environmental groups have often used charismatic megafauna in campaigns to increase public awareness about conservation efforts. By employing people’s inherent interest in these animals, they are able to attract attention towards needs which might otherwise have been disregarded. For example the polar bear has been used to highlight issues ranging from wilderness preservation to climate change.

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