Sushi Rice Container

A first generation container of sushi rice from the AFC Corporation.

It has a wide green screw-on lid and a rectangular body that is partially covered by a printed label. The front face of the label has the first generation AFC logo which says “Since 1986” below. Underneath, “Premium” is written in magenta lettering in the center, and “SUSHI RICE is printed in green lettering on a black horizontal strip. NET WT 1.85 lbs (839 g) is printed at the bottom in black. The right face of the label is the “Rice Cooking Instructions” which includes washing instructions and cooking instructions in four steps, accompanied by instructional images. The back face of the label displays the “Sushi Rice Season Instructions” in four steps, accompanied by instructional photos to the right. The left face of the label has the Nutrition Facts, barcode, and a space in the bottom left corner that reads “Distributed by AFC Corp.”

AFC extended their product line to include sushi related products to diversify the consumer’s sushi eating experience, and popularize ingredients used in traditional Japanese foods. As sushi rice is an important component in sushi making, AFC distributed this product for customers interested in making sushi or other types of Japanese food at home. Sushi rice tends to be stickier in texture which gives the best results in forming sushi.

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