Supermarket Sushi Counter Photograph, 1991

This color photograph from 1991 shows one of Advanced Fresh Concepts Corporation’s many sushi counter displays in American supermarkets. The sushi counter is located next to the cheese counter within the supermarket. Above the sushi counter is a white board with “Sushi” written on it in blue. The open refrigerated space holds pre-packaged sushi products along with containers of wasabi and gari (ginger). Directly above is a clear glass cooler that stores the fresh raw fish that are used to prepare pre-packaged sushi products and special orders behind the counter. The counter displays various images of sushi that can be ordered ranging from nigiri to rolls.

Though the refrigerated area holds plenty of pre-packaged sushi that are available for immediate purchase, the sushi chef is there to satisfy special orders that are not available in the pre-packaged selection and guarantees that they are freshly made. If a certain pre-packaged product is running low, the sushi chef assures that more are made. The sushi chef stands behind the bar and prepares the sushi in a space that is visible to the curious customers. With a systematic management and training process, AFC is able to maintain consistency in their products regardless of store location and employee. The counter is operated by one AFC employee.

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