Software, America Online All New Version 6.0

This promotional CD has a yellow and purple color scheme and features AOL's prominent icon of a man running. The product was made by America Online to invite users to install and use "America Online All New Version 6.0".

In 1993, America Online under the direction of Jan Brandt initated a direct marketing campaign that distributed floppy disks then CDs through various mechanism to get people to try out the internet service. The early success of the campaign led to expanding the ways of reaching people not just by direct mail, but including them with magazines, promotional materials at stores like Blockbusters, and other methods. The introduction of CDs made production significantly cheaper contributing the explosion. Jan Brandt on Quora states that at one point 50% of the CDs produced worldwide had an AOL logo on it. This campaign went on for years and led to the creation of a variety of discs to appeal to individuals to try online services.

Currently not on view