Russell Australian Coca-Cola Yo-Yo

This plastic yo-yo was manufactured by the Jack Russell Company during the 1960s. It has white sides which read, “Genuine Russell Yo-Yo, Made in Australia, Pause for Coke, Trademark Registered, Be Really Refreshed, Championship.” Jack Russell began his career as a Duncan yo-yo professional before creating a foreign promotions company for the Duncan Toys Company in the early 1950s. In 1958 Russell formed his own promotional firm which primarily worked with the Coca-Cola Company. This is an example of an Australian Coca-Cola promotion.

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