Object Details
Author
Loewy, Raymond 1893-1986
Subject
Loewy, Raymond 1893-1986
Snaith, William 1908-1974
Raymond Loewy Associates
Raymond Loewy/William Snaith, Inc
Hupp Motor Company
Studebaker Corporation
Coca-Cola Company
United Air Lines, inc
Shell Oil Company
Exxon Corporation
Gestetner Duplicating Machine Company
Hallicrafter
Sears, Roebuck and Company
International Business Machines Corporation
United States National Aeronautics and Space Administration
American Society of Industrial Designers
Cooper-Hewitt Design Archive
Notes
Library of Congress, Washington, D.C. The Raymond Loewy Collection. Drawings, blueprints, sketches, phtographs, slides, and audio and video recordings, covering the period from 1929-1988.
Canadian Center for Architecture, Special Collections. Vertical file docmenting Loewy's work.
Industrial Designer. Born Paris, France, November 8, 1893, Loewy initially studied electrical engineering, and by 1909, he has designed and sold a successful airplane model. He immigrated to the United States in 1919 and became a naturalized citizen in 1938. Loewy began working as a freelance window display designer for Macy's and Saks Fifth Avenue, and as an illustrator for Vogue, Harper's Bazaar, and others, from 1919.
He designed the trademark for Neiman-Marcus in 1923. Loewy is identified as one of the founding fathers of industrial design. In 1929, he started Raymond Loewy Associates in New York, and by 1947, he appeared on the cover of TIME magazine. Loewy's designs always stressed the importance of the clean, functional, dynamic design of products. His schooling in electrical engineering translated into his designs for automobiles, trains, airplanes, ships, and spacecraft for NASA. He also designed interiors for many hotels, offices, and supermarkets. He is best known for his designs for the 1947 Studebaker Starlight Coupe; the 1953 Starliner Coupe; the 1961 Avanti; the 1947 line of Hallicrafter radio recievers; the 1929 Gestetner duplicating machine; the 1934 Sears Coldspot refrigerator; and the S-I steam locomotive for the Pennsylvania Railroad.
He also designed logos for Exxon and Shell oil companies, and bottles and refrigerated vending machines for Coca Cola. He became President of the American Society of Industrial Designers in 1946. Loewy established Compagnie de l'Esthetique Industrielle in Paris in 1952. His work has been featured in many exhibitions, including: "An Exhibition for Modern Living", Detroit Institute of Arts, 1949; "The Designs of Raymond Loewy", Renwick Gallery of the National Collection of Fine Arts, Smithsonian Institution, Washington, D.C., 1975; and "The Machine Age in America", Brooklyn Museum, 1986, among others. He authored, "The Locomotive: Its Esthetics", 1937; "Never Leave Well Enough Alone", 1951; and "Industrial Design", 1979. In 1961, Loewy went into semi-retirement, became partners with William Snaith, and renamed the company Raymond Loewy/William Snaith, Inc. Loewy died in Monte Carlo, July 14, 1986.
No finding aid.
chmarchive
Summary
This collection spans the period from the mid-1940s to the early-1960s and consists of newspaper and magazine articles by and about Loewy, including the 1949 TIME magazine on which he appeared on the cover. Extensive clippings exist pertaining to his designs for automobiles.
Also includes many articles and speeches written by and about William Snaith, a partner in the firm which was renamed Raymond Loewy/William Snaith, Inc. in 1961. A catalog from the exhibition, "Ten Automobiles," which took place at the Museum of Modern Art in New York City in 1953, is included.
Other materials include brochures printed and designed by the firm, press releases, a listing of projects, honors, and membership. Some photographs of Loewy and his design team are included. The collection does not contain any original design materials or project files.
Date
194u
194u-196u
Restrictions & Rights
Unprocessed; access is limited. Permission of Library Director required for use.
Type
Mixed archival materials
Clippings
Photographs
Speeches
Press releases
Physical description
2 letter sized boxes, 1 legal sized box
Place
United States
Data Source
Smithsonian Libraries
Topic
Industrial design
Interior decoration
Packaging--Design
Logos (Symbols)--Design
Corporate image--Design
Supermarkets--Design
Automobiles--Design and construction
Transportation--Design
Coldspot refrigerator
Radio--Receivers and reception--Design and construction
Record ID
siris_sil_537697