Poppin’ Fresh Doughboy® Premium

This is a Poppin’ Fresh Doughboy® coupon or box-top premium fashioned after a Pillsbury dough container with a Poppin’ Fresh® figurine housed inside. Poppin’ Fresh®, aka the Pillsbury Doughboy®, was created in 1965 as an animated spokesperson for the Pillsbury line of products. Pillsbury created the doughboy to pitch that their products were ‘poppin’ fresh. Within two years, the Pillsbury Doughboy® had an 87% recognition rate among consumers.

The Pillsbury Company was founded in 1869 when Charles Alfred Pillsbury bought a share of a local mill in Minneapolis. In 1872, he reorganized the firm into C. A. Pillsbury and Company. In 1935, after being acquired by a British firm and then reacquired by the family, the company was incorporated as the Pillsbury Flour Mills Company. With the acquisition of a competing firm in the 1950s, Pillsbury gained the rights to the process of packaging biscuit dough and launched one of its more successful line of products. In 2001, General Mills purchased Pillsbury and split off its baking products and sold the line to Smuckers. Both companies produce different brands under the Pillsbury label today (2014).