Nielsen TV Viewing Diary, 1977

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Object Details

Description

This TV viewing diary was part of the Nielson Company system for gathering information from households about media listening and viewing habits from 1949 until the early 1970s. The data gleaned from sample homes enabled campaign pollsters to track viewing patterns during candidates’ television appearances and to refine schedules of paid political advertising.

Credit Line

Nielsen Media Research

date made

1977

ID Number

1988.0825.09

catalog number

1988.0825.09

accession number

1988.0825

Object Name

Diary, Television Viewing

Physical Description

paper (overall material)

white, red, black (overall color)

Measurements

overall: 5 3/4 in x 7 in; 14.605 cm x 17.78 cm

See more items in

Political History: Political History, General History Collection

Government, Politics, and Reform

American Democracy: A Great Leap of Faith

Exhibition

American Democracy

Exhibition Location

National Museum of American History

Data Source

National Museum of American History

general subject association

Television broadcasts

used

Television

Metadata Usage

CC0

Link to Original Record

https://n2t.net/ark:/65665/ng49ca746a8-ff02-704b-e053-15f76fa0b4fa

Record ID

nmah_1053595