Object Details
maker
Menley and James
Description
Menley & James Laboratories, the proprietary drug division of Smith Kline & French produced the “Love” line of cosmetics from 1969 through 1980. This product, "Love’s A Little Cover” makeup, claimed to be "translucent" and "to give your face a soft natural finish.” It came in several shades; this one is "Beachy." Love was propelled to popularity through the advertising campaign of Wells, Rich, Green. Love products sought to appeal to young women who were style leaders and trendsetters. The tagline “This is the way Love is in 1969” was intended to appeal to a new generation of consumers, and the product name and package design reflected the youth culture of the 1970s.
Location
Currently not on view
Credit Line
Gift of Robert J. Locurto
date made
1969-1980
ID Number
1981.0219.018
accession number
1981.0219
catalog number
1981.0219.018
Object Name
cosmetic
make-up
Other Terms
Cosmetics; Patent Medicines; Drugs; Liquid
Measurements
overall: 3 1/2 in x 1 1/2 in; 8.89 cm x 3.81 cm
place made
United States: Pennsylvania, Philadelphia
See more items in
Medicine and Science: Medicine
Health & Medicine
Beauty and Health
Beauty and Hygiene Products: Make-up
Data Source
National Museum of American History
Link to Original Record
Record ID
nmah_719904
