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"Levi's: We put a little bit of blue jean in everything we make" 1977 for Levi Strauss

Cooper Hewitt

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Object Details

Client

Levi Strauss, San Francisco, CA, USA, founded 1853

Catalogue Status

Research in Progress

Description

In a landscape with setting sun on field made up of blue jeans, a farmer in Levi’s clothing is scything standing jeans that act like stalks. Behind him two men with a wagon full of jeans. Across the top in blue and red: LEVI’S / WE PUT A LITTLE BLUE JEAN IN EVERYTHING WE MAKE.

Credit Line

Gift of Various Donors

Date

1977

Accession Number

1981-29-252

Restrictions & Rights

Usage conditions apply

Type

graphic design

Object Name

Poster

Type

Poster

Medium

Offset lithograph on paper

Dimensions

H x W: 56.1 x 72.4 cm (22 1/16 x 28 1/2 in.)

made in

USA

See more items in

Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department

Data Source

Cooper Hewitt, Smithsonian Design Museum

Metadata Usage

Not determined

Link to Original Record

http://n2t.net/ark:/65665/kq425086cad-c908-4a12-97c2-2db5d2155c8f

Record ID

chndm_1981-29-252

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1977: A Year in the Collections

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