Lady Wildoot Shampoo

Wildroot Hair Tonic was introduced by the Wildroot Company of Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"

Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the smaller of the two. Lady Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest that Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.

This object is one of over 700 items from Glaser’s Drug Store of Sayre, Pennsylvania. In 1921, Simon Glaser (1860-1936), an immigrant from Russian Poland, established the drug store at 121 West Packer Avenue in Sayre, PA. His son, Sidney Glaser (1899-1992), soon joined him in the business and continued to operate the store until 1961. After retiring, Sidney Glaser retained thousands of products dating from the 1920s – 1960s, including pharmaceuticals, cosmetics, personal care products, and vitamins, and donated many of them to the Smithsonian in 1985.

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