"I Want My MTV" Button

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Object Details

Description

This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.

Credit Line

Gift of William L. Bird

date made

1982

ID Number

2015.3076.01

catalog number

2015.3076.01

nonaccession number

2015.3076

Object Name

button

Physical Description

metal (overall material)

Measurements

overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm

See more items in

Work and Industry: Retail and Marketing

Popular Entertainment

American Enterprise

Exhibition

American Enterprise

Exhibition Location

National Museum of American History

Data Source