Object Details
maker
Colgate-Palmolive Company
Description
In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were "America’s #1 Selling Shampoo."
Location
Currently not on view
Credit Line
The Fournet Drugstore Collection
date made
ca 1955
product launch date
1938
packaging change date
1954
ID Number
1985.0475.187
accession number
1985.0475
catalog number
1985.0475.187
Object Name
shampoo
hair care product
Object Type
Cosmetics
Physical Description
cardboard (packaging material)
glass (container material)
plastic (container material)
paper (container material)
Measurements
overall, box: 5 3/4 in x 2 1/2 in x 1 7/8 in; 14.605 cm x 6.35 cm x 4.7625 cm
overall, bottle: 5 1/2 in x 2 1/2 in x 1 3/4 in; 13.97 cm x 6.35 cm x 4.445 cm
place made
United States: New Jersey, Jersey City
associated place
United States: Louisiana, Saint Martinville
See more items in
Medicine and Science: Medicine
Health & Medicine
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
Hair Care Products
Data Source
National Museum of American History
web subject
Hair Care Products
Link to Original Record
Record ID
nmah_210364