Gum, Lyndon B. Johnson and Barry Goldwater, 1964

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Object Details

associated person

Goldwater, Barry

Johnson, Lyndon B. (Lyndon Baines)

Description

“Swell” bubblegum cigars manufactured by the Philadelphia Chewing Gum Corporation promoted almost all major presidential candidates from 1964 to 2000. Usually priced at just a nickel, the cigars were offered individually, in 6-packs, and in bi-partisan boxes like this for “presidential favorites” Lyndon Johnson and Barry Goldwater. In 1964, President Johnson, the incumbent Democrat, defeated Goldwater, a Republican senator from Arizona.

Credit Line

Dr. Harry Lepman

date made

1964

ID Number

PL.257186.01

catalog number

257186.01

accession number

257186

Object Name

Gum Box

Physical Description

paper (overall material)

red, white, blue (overall color)

Measurements

overall: 4 3/4 in x 8 1/4 in x 1 in; 12.065 cm x 20.955 cm x 2.54 cm

See more items in

Political History: Political History, Campaign Collection

Government, Politics, and Reform

American Democracy: A Great Leap of Faith

Exhibition

American Democracy

Exhibition Location

National Museum of American History

Data Source