Burt and Packard from History of the Old Colony Railroad.

History of the Old Colony Railroad.

Burt and Packard.

This ad is Korrect. That is, it’s correctly advertising the “Korrect Shape” shoe, a type of box tow heel for both men and women. Until the mid-1800s, all shoes were made straight. This meant that there was no right or left shoe, and either shoe in a pair could go on either foot. As shoemaking technology advanced, the types of shoes that could be made expanded. There were now right and left shoes made in many more styles, materials, and for different purposes. In addition to being made for practical purposes like protecting a person’s foot from the elements or preventing a person’s feet from becoming injured by walking barefoot on the ground, shoes began to be made for comfort. The Korrect Shape shoe was even advertised as a shoe that promoted good foot health by preventing people from getting corns, or painful calluses of thick skin that a person can get from wearing shoes that don’t fit right or from wearing shoes for a long period of time. If this ad was indeed correct, the wearers of the Korrect Shape shoe were probably glad that they had made the purchase!