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The Grass Roots Impact Plan, 1950

American History Museum

Object Details

Collection Creator

Northern States Power Company
Hooks, Benjamin, Dr.
Xcel Energy
Reddy Communications, Inc.
Reddy Kilowatt, Inc.
Gofman, John W.
Commoner, Barry, 1917-
Collins, Ashton B.

Collection Citation

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

Scope and Contents note

35 mm black and white single-frame filmstrips, 94 frames; 16 inch vinyl disc, 33 1/3 RPM Copyright: 1950 Corporate Creator: Reddy Kilowatt Content Description: Possibly narrated by Ashton B. Collins, Sr. Discusses the company's Grass Roots Impact Plan, which is meant to help utility companies with their local public relations. States companies need grass roots action with emotional ties (with the help of Reddy Kilowatt). Suggests trademarked cartoon characters can add popularity to products and can appear in newspapers, on bills, and on trucks, all as a logo for the utility company. This plan is meant to help keep government out of the local utility companies, and the narrator claims that government involvement in business is socialism.
sova.nmah.ac.0913_ref907

GUID

https://n2t.net/ark:/65665/ep8a12ddc01-933f-4be3-b97d-31c8d145bb09

See more items in

Reddy Kilowatt Records
Reddy Kilowatt Records / Series 8: Audiovisual Materials / 8.5: Filmstrips

Archival Repository

Archives Center, National Museum of American History

Identifier

NMAH.AC.0913, Subseries 8.5.3

Type

Archival materials

Collection Rights

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Collection Restrictions

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector. Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.
NMAH.AC.0913_ref907
https://n2t.net/ark:/65665/ep8a12ddc01-933f-4be3-b97d-31c8d145bb09
NMAH.AC.0913
ACAH

Record ID

ebl-1562768443876-1562768448513-1

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Reddy Kilowatt Records

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