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Advertising and Marketing

American History Museum

Object Details

Collection Donor

Blum, Morris

Collection Creator

WANN Radio Station (Annapolis, Maryland)

Collection Citation

WANN Radio Station Records, Archives Center, National Museum of American History.

Scope and Contents

Materials provide valuable insight into the African American community as a consumer market. These materials include market analysis, research studies and reports and magazine articles defining this group as a viable targeted audience beginning in the 1950s and 1960s. WANN Radio used this data to generate revenue from recommended businesses advertising their services and products on the air. There is also information relating to WANN Radio's advertising rates for these businesses and sales reports. In addition, there are some WANN Radio merchandising and in house advertisements. The materials are arranged in chronological order.
sova.nmah.ac.0800_ref196

GUID

https://n2t.net/ark:/65665/ep85f273b87-cab7-467e-8e95-5b69a589f212

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WANN Radio Station Records

Sponsor

Processing and encoding funded by a grant from the Council on Library and Information Resources.

Date

undated
1947-1999

Archival Repository

Archives Center, National Museum of American History

Identifier

NMAH.AC.0800, Series 5

Type

Archival materials

Collection Rights

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Collection Restrictions

Collection is open for research. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
NMAH.AC.0800_ref196
https://n2t.net/ark:/65665/ep85f273b87-cab7-467e-8e95-5b69a589f212
NMAH.AC.0800
ACAH

Record ID

ebl-1562715029107-1562715029162-1

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WANN Radio Station Records

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