Lather up America... [Print advertising, in general circulation publications.]

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Object Details

Advertiser

Procter & Gamble Company

Donor

Procter & Gamble Company

Collection Creator

Procter & Gamble Company

Leyendecker, J. C., 1874-1951

Smith, Jessie Willcox, 1863-1935

Elliott, Elizabeth Shippen Green

Collection Citation

Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.

Scope and Contents

Caption: "Lather up America--and discover that Ivory Free Fresh Feeling of Clean." Testimonial ad with portraits and quotations about Ivory soap from Peter Goetsch, Ron and Mary O'Neal, Scott Cawood, and Regina Steele. Steele is a young African American woman, and this advertisement seems to represent a comparatively early inclusion of an African American with whites in a product advertisement.

sova.nmah.ac.0791_ref1582

GUID

https://n2t.net/ark:/65665/ep85266c859-b732-4e30-b05f-64c47c7b3653

Local Numbers

Ivorydata4 26 0207910014 (Scan No.)

Topic

African Americans in advertising

Endorsements in advertising

Family

Men in advertising

Women in advertising

Soap

Advertiser

Procter & Gamble Company

Donor

Procter & Gamble Company

See more items in

Ivory Soap Advertising Collection

Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements

Extent

1 Item (col., 34 x 23.5 cm.)

Condition

Good condition.

Date

1976

Container

Box 10, Folder 44 (1976)

Archival Repository

Archives Center, National Museum of American History

Type

Archival materials

Print advertising

Photographs

Collection Rights

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Genre/Form

Print advertising

Photographs -- Reproductions

Restrictions

Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.

NMAH.AC.0791_ref1582

Large EAD

https://n2t.net/ark:/65665/ep85266c859-b732-4e30-b05f-64c47c7b3653

NMAH.AC.0791

ACAH

Record ID

ebl-1562730500512-1562730500973-3

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