Object Details
Collection Creator
Ellsworth, Scott, Dr.
Archives Center, National Museum of American History
Collection Citation
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Scope and Contents
The oral history interviews form the bulk of the collection. They contain rich material on the relationship between Pepsi and its ad agency, how television commercials are produced, the early days of television and the bottlers' role in advertising. Approximately 100 television advertisements, 1946-1984, which illustrate many subjects that the interviewees mention in the interviews. These commercials also show developments in television such as changes in editing techniques, greater spontaneity in acting, and the increased use of action scenes. A list of the commercial titles and running times is available.
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The "Pepsi Generation" Oral History and Documentation Collection
Date
1984 - 1985
Archival Repository
Archives Center, National Museum of American History
Identifier
NMAH.AC.0111, Series 3
Type
Archival materials
Collection Rights
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Restrictions
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
NMAH.AC.0111_ref25
https://n2t.net/ark:/65665/ep8f8ec9835-87e7-4510-a516-8e26355c386d
NMAH.AC.0111
ACAH
Record ID
ebl-1503512028714-1503512028726-2