Object Details
Collection Collector
Norcross, Arthur Dickinson, d. 1968
Collection Designer
Tuck, Raphael, fl. 1880s
Collection Manufacturer
Norcross Greeting Card Company (New York (N.Y.))
Rust Craft Publishers (Boston, Mass.)
Collection Collector
Rust, Fred Winslow, 1877?-1949
Collection Designer
Prang, Louis, fl. 1880-1900
Chase, Ernest Dudley, fl. 1920s
Collection Collector
Rust Craft Greeting Card Company (Dedham (Mass.))
Collection Citation
Norcross Greeting Card Collection, Archives Center, National Museum of American History
Scope and Contents
Promotional film showing how a greeting card is created at Rustcraft. The viewer is taken through the process of an art staff creating a greeting card. The "three ingredients" for creation are: good ideas, an art department, and an editorial department. The viewer watches an artist mock up a design featuring a purple Hippo. This design is followed until it is seen in the store. The only process not shown is the printing and cutting of the cards.
sova.nmah.ac.0058_ref221
See more items in
Norcross Greeting Card Collection
Norcross Greeting Card Collection / Series 1: Norcross Company Records / 1.11: Film
Extent
1 Film reel (color, composite optical track, print, 16mm, 700 feet)
1 Film reel (color, composite optical track, reference print, 16mm, 700 feet)
Date
circa 1950s
Container
Reel OF 58.1
Reel RF 58.1
Archival Repository
Archives Center, National Museum of American History
Type
Archival materials
Moving Images [31983000027557]
Moving Images [31983000027565]
Film reels
Collection Rights
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Restrictions
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. Viewing the film portion of the collection without reference copies requires special appointment, please inquire.
NMAH.AC.0058_ref221
Large EAD
https://n2t.net/ark:/65665/ep810518d1b-59f4-43ed-b33e-10891121646f
NMAH.AC.0058
ACAH
Record ID
ebl-1503510452161-1503510452223-7