Smithsonian Store Launches 2025 Holiday Gift Guide

This holiday season, the Smithsonian Store is spreading winter cheer with a curated collection of gifts inspired by the wonder and treasures found across the Smithsonian’s 21 museums and the National Zoo. 

The 2025 Holiday Gift Guide features unique gifts inspired by real artifacts, archives and exhibitions. Whether shopping for animal lovers, history buffs or budding scientists, there is something for everyone. Shoppers can gift thoughtfully with exclusive jewelry, home décor, bestselling books and stocking stuffers like handmade cards, socks and ornaments—all reflecting the Smithsonian’s commitment to curiosity, creativity and imagination. 

Every Smithsonian Store purchase directly supports the Institution with 100% of proceeds helping to sustain its inspiring work for generations to come. Shoppers can take advantage of seasonal discounts by signing up for the Smithsonian Store newsletter.

Best-selling favorites from the holiday guide include: 

Holiday Ornaments That Tell a Story—Shoppers can deck the halls with Smithsonian-inspired ornaments that celebrate the beauty of nature, science and culture. Best-selling favorites include pandas from the National Zoo, butterflies, iconic museum buildings and space shuttles, each one a meaningful tribute to the stories the Smithsonian preserves.

Handmade Holiday Cards—Gift givers can send heartfelt holiday greetings with handcrafted cards inspired by the Smithsonian’s collections. Designs like Merry Berries for garden lovers and Artistic Christmas Trees for art enthusiasts bring a personal touch to holiday messages. 

Seasonal Pins Collection—Sparkling seasonal pins add a touch of the holidays to any outfit. Inspired by the costume collections in various Smithsonian museums, designs include crystal snowflakes, a polar bear mama and cub and a freshwater pearl snowman.

Gifts for Home Chefs and Dinner Party Hosts—Home cooks can explore culinary treasures like New Native Kitchen from the National Museum of the American Indian or dive into Julia Child’s recipe-testing lab in Julia Child’s Kitchen. Elegant housewares, including the Polka Dot Salad and Server Set and Monet’s Water Lilies Bone China Mugs, will also dress up any holiday table.

Science Activity Kits—Hands-on science kits blend fun and learning—perfect for inspiring young minds. From archaeology discoveries to virtual reality books and astronomy adventures, these kits make science exciting, accessible and fun.

Whether shopping by passion or by museum, the Smithsonian Store’s Holiday Gift Guide offers a meaningful way to celebrate the season. The full guide is available at SmithsonianStore.com, and information about more ways to support the Smithsonian is on its website.

About Smithsonian Enterprises

Smithsonian Enterprises oversees the commercial activities of the Smithsonian through a variety of business activities. Media includes Smithsonian magazine, which reaches over 850,000 print subscribers; www.smithsonianmag.com with more than 7 million unique monthly visitors; and the Smithsonian Channel, which is available to over 40 million cable households in the U.S. and Canada and 71 million subscribers via the Paramount+ streaming platform. Retail includes 31 museum and airport stores, two IMAX theaters, a planetarium and food concessions. E-Commerce runs smithsonianstore.com. Travel oversees Smithsonian Journeys and Smithsonian Student Travel with over 300 departures annually, and licensing oversees more than 85 licensees in categories such as toys, publishing, collectibles, jewelry and home. These revenue-generating activities support the exhibitions and research programs of the Smithsonian, furthering its mission of “the increase and diffusion of knowledge.”  

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